A full-service digital agency built for long-lasting partnerships with local water treatment companies.

Tucker Pool
President & Owner

Jonathan Berrong
Chief Operations Officer

James Kiely
Chief Technology Officer

Peter Mitrovic
Digital Marketing Director

Vivek Mahatma
Automation & Database Director

Ranjan Debnath
UI/UX Development

D’Lisa Pool
Executive Director

Jason Lauzer
IT Director / Network Administrator

Katie Farrell
Web Development & SEO Lead

Russell Miller
Systems and User Experience Engineer

Kimberly Musgrave
Administrative Specialist

Shan Aquilo
Web Developer

Davida Turley
Client Account Manager & Graphic Designer

Savannah Goins
Client Account Manager

Cody Sweet
Digital Strategist/Optimizer

Lea Allienas
Web Designer

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Executive Assistant

Dustin Eimer
Client Account Manager

Jairus McDonald
Client Account Manager

Tucker Pool
President and Founder
My role provides the structure and guidance needed for Matyx to offer trusted, efficient, and high-level growth solutions to businesses who desire direct answers and honest results. There are a lot of mis-conceptions and mis-directions in the world of business and I aim to clarify and simplify paths and options for business owners to grow, optimize, and/or exit their operations in order to leave a legacy that impacts not only their families but their employees’ families as well.
I have fifteen years of experience working with over 4,000 businesses at nearly every level of growth and strategy including the exit journey and have valued over 900 businesses for acquisition with hundreds of those businesses being acquired. I have started, grown, bought, and sold my own companies which provides me with unique insight into the struggles and hard work that it takes to build and exit a successful operation. I worked for various Fortune 1000 and Mid-Market businesses in senior-level, VP, or executive roles before starting my entrepreneurial journey. I have held securities certifications previously as well as a Bachelor in Business Marketing and Master of Information Systems degrees.
Beyond experience and education, I am a true outdoor enthusiast who loves to camp, shoot, and spend time with my family on adventures. When I have time, I create bespoke hunting knives using all sorts of materials and techniques.

Jonathan Berrong
Chief Operations Officer
As a seasoned entrepreneur, I have successfully owned and sold multiple businesses, showcasing a track record of strategic ventures. My expertise extends to delivering exemplary project management services, with a sharp focus on tangible results and a substantial return on investment for numerous clients.
Specializing in custom software, CRMs, and web design and development, I have tailored solutions to enhance business efficiency across diverse industries. My commitment lies in understanding the unique needs of each client and delivering bespoke solutions that not only meet but exceed expectations.
I have consistently demonstrated a dedication to driving business excellence. Whether through the management of custom projects for solutions built tailor-fit to a client, development of innovative software, implementation of CRMs and/or internal processes and SOPs, or cutting-edge web design, my goal is to empower businesses with solutions that adapt and thrive in a dynamic landscape.

Katie Farrell
Web Development & SEO Lead
Katie Farrell came to us in May of 2020, with over 8 years of Web Design experience and over 5 years SEO experience. In the 5 years prior to joining the Lamplight team, Katie had built over 100 websites for local businesses in Colorado, Tennessee, and Iowa, playing a crucial role in their digital marketing success.
Her extensive knowledge and skills in building websites that look great, build trust, rank well on Google, and convert at a high rate make her the perfect addition to the Lamplight Digital Media team. Katie currently works as our Web Development Lead & SEO Specialist, has built over 50 websites, and has run a number of successful in-depth SEO campaigns since joining our team.
Katie, her husband Nathan, and their 2 kids, Caleb & Miriam, currently reside in the Colorado Rockies, tucked behind Pikes Peak. Katie enjoys throwing over-the-top parties, cooking elaborate meals for friends and family, gift-giving, curling up to a good book, campfires and cozy sweatshirts, and killer spreadsheets.

Russell Miller
Systems and User Experience Engineer
With a passion for connecting clients’ needs and the needs of their customers, Russell has been working for Lamplight since November of 2020, as our Systems and User Experience Engineer, focusing on building and improving systems and processes, and increasing conversion rates for our clients’ websites.
His experience as an engineer for a Fortune 500 company and in developing software has helped him create Lead Tracker 2.0 for our clients and, in his short time with Lamplight, he has put new systems and processes in place both internally and externally to enhance performance and abilities for Lamplight and its ever-growing family of clients.
Russell came to us with 4 years of engineering in his background plus 3 years of experience in web design and SEO, 7 years of software development, and has spent a significant amount of time user testing to see where he could help “move the needle” for clients. We are excited he chose to join us with his analytical, data-driven mind. If you know us, you know we are all about data and analytics! One of his split tests has also been featured on Guess The Test.
A native of Oklahoma, Russel enjoys traveling with his camper, metal detecting, scuba diving, Brazilian Jiu-Jitsu, and photography.

Kimberly Musgrave
Administrative Specialist
Kim is a number lover, which is right up our data nerd alley at Lamplight Digital Media! We use her 8 years of bookkeeping and accounting experience for all kinds of things for both our team and clients as well. She is our go-to gal for payroll, data entry, billing, insurance, bank reconciliations, IRA reporting, and just about anything else our team needs help with. She’s a very integral part of everything we do at Lamplight and we are so grateful to have her on our team since April of 2022.
Kim was born and raised in Southwest Missouri and has a passion for cooking (especially new, fancy dishes she can serve her family and friends), singing, and spending time with her family. Her grandkids are her world.

Shan Aquilo
Web Developer
In September of 2022, Shan Aquilo joined Lamplight with over 8 years of Web Developer/Support experience. Not only can he develop sites from scratch, but he can also follow a design and fix issues on just about any kind of site. As our company continues to grow, Shan has been a great extension of our team to help us build out and manage the websites for our ever-broadening sea of clients. His critical thinking skills and knowledge of all things related to websites and the back-end techy side of things help him fit in perfectly with our data-driven team at Lamplight. Shan also has a knack for social media, video editing, and photography. In his spare time, Shan enjoys traveling and hiking. He also leads the production team for his church and plays instruments on the worship team. His family and friends are important to him and he loves spending time with them as well.

Davida Turley
Client Account Manager & Graphic Designer
Davida joined us in November of 2022 as a Client Account Manager and Graphic Designer. She was a natural fit for the role, as an individual motivated by helping others succeed who thrives on meaningful connections, and a passion for all things creative.
With nearly 14 years of experience in graphic design and printing and a deep understanding of digital marketing, we knew Davida would be a rockstar at Lamplight! Especially since she already had 4 years of experience developing paid digital campaigns and strategies for local companies.
“I get to be the listener and the solver. I get to affect change, help others find ways to grow their businesses, and put all the skills I’ve learned along the way into practice. I get to make a measurable difference!” Davida said.
Davida is from Southwest Missouri and loves spending time with her husband and two boys. They enjoy fishing, swimming, hiking, and camping outdoors in their spare time. Davida is also a natural-born adrenaline junky who enjoys fast cars, carnival rides, and roller coasters. She loves to help coach people on their journey to a healthy lifestyle and explore new cuisines to try and share on her journey to inspire others.

Cody Sweet
Digital Strategist/Optimizer
Cody joined the team in December 2022, with over 10 years of experience in helping businesses grow their leads and sales through an assortment of marketing channels. Her experience ranges from traditional avenues like TV, radio, and newspaper, to online digital marketing such as website optimization, search engine marketing, and social media platforms.
Cody’s strong passion for digging deep into the data creates strategic testing opportunies and implementation for cost-effective lead generation. As a natural problem solver, she is always looking for ways to improve the marketing funnel and customer experience.
She is a proud mother, wife, animal lover, CrossFit fanatic, and nutrition enthusiast. Born and raised in Colorado, she loves everything outdoors and currently calls Southwest Colorado home.

Lea Allienas
Web Designer
Lea May Allienas became a part of the team in April 2023, a web designer driven by a fervor for creating compelling online experiences using the capabilities of WordPress. Her expertise lies at the intersection of design and functionality, specializing in intricately tailoring and enhancing WordPress websites.
Over the course of her career, Lea has had the opportunity to contribute to a diverse array of projects, from website development to embracing new technologies swiftly. She firmly believes that her adaptability is a valuable asset she brings to the table.
Hailing from the Philippines, Lea cherishes spending quality time with her family and cats. In her leisure, she indulges in baking and finds relaxation in adventure motorcycle rides to explore beautiful nearby places.
Her experience with Lamplight Digital has been incredibly rewarding. It’s not just a workplace; it’s a dynamic environment that nurtures both personal and professional growth, celebrating individual development and encouraging everyone to thrive.

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Executive Assistant
A highly proficient and experienced Executive Assistant, Arvin brings a wealth of corporate account management and business development expertise to the table. With a solid track record of 10 years in the corporate sector, this hands-on experience has been invaluable in understanding the intricate dynamics of customer relations and business operations. He is known for his strategic approach to problem-solving, meticulous attention to detail, and strong business acumen supporting executive objectives.
Arvin understands the importance of effective communication and has successfully liaised between executives, clients, and cross-functional teams. As an Executive Assistant, his ability to multitask, coupled with skills in account management, ensures the efficient execution of executive plans to deliver innovative solutions forging strategic client relationships, and identify business opportunities driving business growth.
Most of his free time is spent with his family and various church ministries coordinating both Sunday worship and Youth ministry. Born and raised in the Philippines, Arvin loves being by the beach.