Life is what you make it. It's something I tell my kids almost every day as they experience challenges, set goals, and make decisions. This simple truth is as applicable for adults and business owners as it is for children. The effort we put forth to proactively...

A few weeks ago, my husband asked if I had seen a new series on Netflix. He could not remember the name, so we pulled up the site and started looking for the series in question. Fifteen minutes later, we were about to give up our mindless scrolling when suddenly he...

In 2008, at a sales training for water treatment, a mentor of mine told me that the best way to earn the sale before I ever set foot in someone’s home was to close my eyes and imagine all that my prospect was going through up to the point they contacted our office. ...

Growing up in Durango, CO, was the quintessential experience of small, mountain town living. We would go sledding down our steep driveway, skip school and catch the bus to Purgatory (the local ski resort) and enjoy riding horses, fishing and camping all summer long....

Marketing During the COVID-19 Crisis Listen in as Wes Bleed, Marketing Director for the Water Quality Association interviews Data Dale Filhaber with Dataman Group and Lamplight Digital's founder, Amanda Crangle. You'll learn how to effectively communicate and market...

Digital Marketing for Water Treatment DealersListen in as Wes Bleed, Marketing Director for the Water Quality Association interviews Lamplight Digital's founder, Amanda Crangle. From Pay per click strategy, to split testing, to key performance metrics, you're sure to...