Blog & Learning Center
Articles, ideas, and musings for those in the water treatment industry.
Scientific Split Testing For Water Treatment Dealers
A few weeks ago, my husband asked if I had seen a new series on Netflix. He could not remember the name, so we pulled up the site and started looking for the series in question. Fifteen minutes later, we were about to give up our mindless scrolling when suddenly he...
One Simple Way to Improve Quality Lead Generation for Water Treatment Dealers
In 2008, at a sales training for water treatment, a mentor of mine told me that the best way to earn the sale before I ever set foot in someone’s home was to close my eyes and imagine all that my prospect was going through up to the point they contacted our office. ...
Steam Engine Trains and Digital Marketing: How the strategic use of pressure and release can drive more leads online
Growing up in Durango, CO, was the quintessential experience of small, mountain town living. We would go sledding down our steep driveway, skip school and catch the bus to Purgatory (the local ski resort) and enjoy riding horses, fishing and camping all summer long....
WQA Podcast – Marketing During the COVID-19 Crisis
Marketing During the COVID-19 Crisis Listen in as Wes Bleed, Marketing Director for the Water Quality Association interviews Data Dale Filhaber with Dataman Group and Lamplight Digital's founder, Amanda Crangle. You'll learn how to effectively communicate and market...
WQA Podcast – Interview Between Wes Bleed & Lamplight Digital Media
Digital Marketing for Water Treatment DealersListen in as Wes Bleed, Marketing Director for the Water Quality Association interviews Lamplight Digital's founder, Amanda Crangle. From Pay per click strategy, to split testing, to key performance metrics, you're sure to...
