Articles, ideas, and musings for those in the water treatment industry.
Last summer, I awoke one sunny morning, crawled out of bed, meandered into the kitchen, and opened the fridge to grab the cream for my coffee. Much to my surprise, instead of feeling a cool blast of air, warmth wafted out in my direction from the refrigerator. I...read more
The Consumer Experience During a dealer round table discussion last week at the WQA's Mid-Year Leadership Conference, one of the topics that seemed to be laying heavy on the hearts and minds of members was how online shopping (e-commerce) is effecting local...read more
As the new year begins, many of our clients are working on marketing plans & budgets so we thought this would be a great time to offer up our top 5 best 2018 tested lead generation strategies that produced REAL results. 1. Water Treatment-Related Interest...read more