Lamplight’s Blog
Articles, ideas, and musings for those in the water treatment industry.
WQA Podcast – Interview Between Wes Bleed & Lamplight Digital Media
Digital Marketing for Water Treatment DealersListen in as Wes Bleed, Marketing Director for the Water Quality Association interviews Lamplight Digital's founder, Amanda Crangle. From Pay per click strategy, to split testing, to key performance metrics,...
Search Engine Optimization for Water Treatment Companies
How The Ideal Lead Response Time Can Increase Sales Without Spending a Penny More
Last summer, I awoke one sunny morning, crawled out of bed, meandered into the kitchen, and opened the fridge to grab the cream for my coffee. Much to my surprise, instead of feeling a cool blast of air, warmth wafted out in my direction from the refrigerator. I...
Online Shopping & The Battle For Consumer Attention in Water Treatment Industry
The Consumer Experience During a dealer round table discussion last week at the WQA's Mid-Year Leadership Conference, one of the topics that seemed to be laying heavy on the hearts and minds of members was how online shopping (e-commerce) is effecting local...
Top 5 Lead Generation Strategies for Water Treatment Companies in 2019
As the new year begins, many of our clients are working on marketing plans & budgets so we thought this would be a great time to offer up our top 5 best 2018 tested lead generation strategies that produced REAL results. 1. Water Treatment-Related Interest...