Blog & Learning Center
Articles, ideas, and musings for those in the water treatment industry.
WQA Boot Camp 2023
Will you join us at Boot Camp at the WQA convention this year in Las Vegas? You won't want to miss this power-packed marketing and finance-focused event geared toward water treatment dealers, business managers, and marketing staff. We promise it will be well worth...
Building Brand Value for Water Treatment Dealers
Every spring, we gather up our small herd of Angus cows, sort off their calves, and go through the process of vaccinating, doctoring, and branding the babies. It’s a dirty, noisy, tough job. However, it’s necessary, so if they happen to wander into a neighboring...
6 Tips to Get More Google Reviews & Increase Consumer Trust
“So, can you help us run paid ads on Google?” said the voice on the other end of the line. Thirty minutes into a strategy session with an eager water treatment dealer, I took a deep breath and thought about the best way to phrase what needed to be said next. “Imagine...
Four Fundamental Website Principles for Online Success
Colin Powell once said, “There are no secrets to success. It is the result of preparation, hard work, and learning from failure.” The beauty of the world we live in is that we can share experiences and life lessons to minimize our own mistakes by learning from others....
Water Treatment SEO – How Long Does it Take to See Results?
“Are we there yet?” These four words make every parent twitch. Especially when you’re fifteen minutes into a 12-hour road trip. Raise your hand if you’re with me. Can we really get upset, though? How much do children understand about time, distance, and speed? Throw...
Top 5 Lead Gen Strategies for Water Treatment Companies in 2022
Life is what you make it. It's something I tell my kids almost every day as they experience challenges, set goals, and make decisions. This simple truth is as applicable for adults and business owners as it is for children. The effort we put forth to proactively...
