Blog & Learning Center
Articles, ideas, and musings for those in the water treatment industry.
6 Tips to Get More Google Reviews & Increase Consumer Trust
“So, can you help us run paid ads on Google?” said the voice on the other end of the line. Thirty minutes into a strategy session with an eager water treatment dealer, I took a deep breath and thought about the best way to phrase what needed to be said next. “Imagine...
Four Fundamental Website Principles for Online Success
Colin Powell once said, “There are no secrets to success. It is the result of preparation, hard work, and learning from failure.” The beauty of the world we live in is that we can share experiences and life lessons to minimize our own mistakes by learning from others....
Water Treatment SEO – How Long Does it Take to See Results?
“Are we there yet?” These four words make every parent twitch. Especially when you’re fifteen minutes into a 12-hour road trip. Raise your hand if you’re with me. Can we really get upset, though? How much do children understand about time, distance, and speed? Throw...
Top 5 Lead Gen Strategies for Water Treatment Companies in 2022
Life is what you make it. It's something I tell my kids almost every day as they experience challenges, set goals, and make decisions. This simple truth is as applicable for adults and business owners as it is for children. The effort we put forth to proactively...
Scientific Split Testing For Water Treatment Dealers
A few weeks ago, my husband asked if I had seen a new series on Netflix. He could not remember the name, so we pulled up the site and started looking for the series in question. Fifteen minutes later, we were about to give up our mindless scrolling when suddenly he...
One Simple Way to Improve Quality Lead Generation for Water Treatment Dealers
In 2008, at a sales training for water treatment, a mentor of mine told me that the best way to earn the sale before I ever set foot in someone’s home was to close my eyes and imagine all that my prospect was going through up to the point they contacted our office. ...