Articles, ideas, and musings for those in the water treatment industry.
Digital Marketing for Water Treatment DealersListen in as Wes Bleed, Marketing Director for the Water Quality Association interviews Lamplight Digital's founder, Amanda Crangle. From Pay per click strategy, to split testing, to key performance metrics,...read more
Last summer, I awoke one sunny morning, crawled out of bed, meandered into the kitchen, and opened the fridge to grab the cream for my coffee. Much to my surprise, instead of feeling a cool blast of air, warmth wafted out in my direction from the refrigerator. I...read more
The Consumer Experience During a dealer round table discussion last week at the WQA's Mid-Year Leadership Conference, one of the topics that seemed to be laying heavy on the hearts and minds of members was how online shopping (e-commerce) is effecting local...read more
As the new year begins, many of our clients are working on marketing plans & budgets so we thought this would be a great time to offer up our top 5 best 2018 tested lead generation strategies that produced REAL results. 1. Water Treatment-Related Interest...read more