Email Marketing to Improve Every Step In Your Marketing & Sales Process
Email marketing is still one of the most powerful forms of advertising, however, it must be used in the right way. What is the right way? Glad you asked! Each step in your marketing funnel requires a different message and call-to-action to nurture your prospects along. Asking people to buy when they’ve just heard about you is like asking a person you’ve never met to marry you – it ain’t gonna fly! Identifying your prospects needs each step of the way and gently leading them along with value is a sure-fire way to build trust and get them to say, “I do”. The following is a visual representation of how we help our clients build powerful email sequences.
Even after a prospect becomes a client, email can still be used (potentially with incredibly high ROI) to continue to add value with new products and services.
To learn more about how email marketing can be used as an effective tool in your marketing mix, give us a call or fill out the form.