Careers at Lamplight Digital Media
Paid Ads Strategist Position
WE’RE HIRING (again!) We’re looking for an experienced Paid Ads Specialist with advanced Google, Bing, and/or Facebook Advertising skills as well as a penchant for creating compelling copy to join our team (full-time). You can be based anywhere in the United States, work from anywhere you’d like, and once full-time, enjoy many perks like unlimited vacation.
If you’re analytical, creative, and love to help local businesses grow, we want to hear from you.
👉 WHAT YOU’LL DO IN THE ROLE:
➡️ Strategize, execute, and manage a portfolio of client ad campaigns
➡️ Analyze ad campaign results, identifying actionable opportunities (targeting, optimization, creative direction, etc.) to improve performance and scale
➡️ Create compelling copy for paid ads, and other marketing pieces to increase lead conversions.
➡️ Continuously measure and optimize campaign performance to achieve client objectives
➡️ Develop digital marketing strategies and create clear plans to achieve client business goals
➡️ Clearly communicate strategy, performance, and campaign recommendations to clients and internal team members
➡️ Report on key metrics for every campaign with the ability to analyze performance, identify areas for improvement, and justify campaign decisions to clients and the internal team
➡️Help in the creation of new landing pages and copy
➡️Apply conversion rate optimization to websites to continually increase our clients’ web leads
➡️Analyze web traffic in Google Analytics to improve lead generation performance
➡️Help continuously improve internal processes through systematizing, automating, & optimizing
➡️Use your creative genius to test new ways to improve lead generation results for clients
➡️ Maintaining & building client relationships and meeting with clients on a regular basis
👉 WHAT YOU’LL NEED TO SUCCEED:
➡️ Experience in creative direct response copywriting to generate leads through client websites and paid ads.
➡️ A proven track record generating exceptional results with Google and/or Facebook ads and understanding behavioral psychology. Experience with lead generation (B2C) is essential! You must be able to prove/demonstrate your experience
➡️ Min 3+ years of digital advertising experience, building high-converting sales funnels, landing pages, and ads and driving quantifiable results
➡️ A strong understanding of marketing funnels and how to optimize them
➡️ A comprehensive understanding of Google and/or Facebook’s algorithms, general advertising ecosystem, best practices, bid and optimization strategies, and campaign objectives
➡️ Strong understanding of advertising and marketing principles
➡️ High levels of integrity, autonomy, and self-motivation
➡️ An unwavering willingness to learn and be part of a strategic team
➡️ Strong written and verbal communication skills
➡️ A passion for helping small business owners
➡️ A passion for numbers and data
👉 WHY JOIN THE LAMPLIGHT DIGITAL MEDIA TEAM:
➡️ Responsibility and ownership from day 1 – we don’t micromanage
➡️ We’ll invest in you – courses, conferences & up-leveling your skills
➡️ Professional growth in our fast-paced and growing start-up
➡️ Collaborative & casual team
➡️ You can work from anywhere in the world (as long as your home base is in the USA)
➡️ Flexible working hours
➡️ Driven, motivated and happy team
This is an exciting time for Lamplight Digital Media as we go through a period of growth. We’re a small, tight-knit team with a big vision, making waves in the residential water treatment space, and we’re looking for the right person to be a part of it.
As a company, we believe in our people and empower them to be the very best version of themselves that they can be. Investing time into our people’s growth and development is at the heart of our core values.
If you think you’re the right person for the job (and do not work for any of our clients), we’d love to hear from you! **Please only apply if you have the required experience**
Simply fill out the form below and we’ll be in touch!