Rachel is an Attribution Specialist and Virtual Assistant at Matyx, supporting digital marketing performance through accurate lead attribution, data validation, and workflow optimization. She also provides administrative support, helping maintain efficient workflows and reliable data across CRM. Detail-oriented and analytical, Rachel brings a structured approach to ensuring data integrity and supporting data-driven insights. Outside of work, Rachel is passionate about music and singing, exploring new destinations, and embracing new experiences. She enjoys discovering new things whether through travel, learning new skills, or taking on opportunities that foster personal and professional growth.