Professional Experience
Caroline is the Director of Paid Media at Matyx, with a marketing career that began in 2017 as the business manager of a classic car restoration shop. It was there she discovered her love for digital advertising and performance marketing. By 2019, she launched her agency, working closely with coaches and content creators to scale their businesses using lead generation funnels and paid media. Her skillset continued to grow at Sparkz Marketing, where she managed over $300,000 per month in ad spend, consistently achieving impressive results, including up to 7x ROAS for home service clients.
At Matyx, Caroline leads our paid media department with a results-driven and analytical mindset. She specializes in funnel building, ad strategy, and campaign scaling—always with the goal of delivering real growth for our clients.
Learn More About Caroline:
Caroline lives in Utah, has relocated from Pennsylvania, and thrives outdoors. She’s always chasing the next adventure, whether it’s snowboarding, mountain biking, paddleboarding, hiking, or camping. She got engaged in Japan and plans to elope in Portugal as she begins an exciting chapter as a bonus mom. When she’s not building winning campaigns, you’ll likely find her with a book in hand—she’s already read over 30 this year!
What You Might Find Interesting About Caroline:
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She got engaged in Japan and is eloping in Portugal
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She’s an outdoor adrenaline junkie—snowboarding and biking are her favorites
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She’s read more than 30 books this year (and counting)
